An east London family house with serene, minimalist interiors

Interior designer Laura Logan has carved a calm family home out of a jumbled Victorian terrace in Leytonstone, working with EJ Studio to create spaces filled with light
An east London family house with serene minimalist interiors
Owen Gale

Everything about the house is considered, and there have been no rushed decisions here. This is all the more impressive as Laura had to overcome the challenges of “Covid, babies and contractor issues while living abroad and project managing a lot of it remotely via bi-weekly Zoom calls. It was a lot,” she admits. Once all these challenges were behind her and it came to furnishing the house, Laura describes her process as “similar to my approach to the architecture of the house: it’s eclectic, and I love the creative challenge of trying to synthesise differing aesthetic periods. It’s a bit like having a party and inviting individual pieces from one period to make friends with pieces from another.” She continues, “I will always try to take a circular approach that prioritises recyclability and reusability and where we need to source new, I take a buy-once-and-buy-well approach.”

The house is remarkable in many ways, but it becomes even more so when you realise that such an accomplished project is in fact Laura’s very first foray into the world of interior design as a professional. In 2022, she undertook a course at KLC School of Interior Design and launched House of Logan during that time, taking it public in 2023. “Before launching into design full-time, I funnelled my interior design work into my out-of-office hours,” she explains. It was a big jump but the house stands as testament to her acumen for design. Laura confirms that “reactions to the house have been positive – adults are surprised by how well the confluence of Victorian and modernist aesthetics works and kids just love the light and space. In the end, we’re all really still kids with a childish love of light and space.”

House of Logan: houseoflogan.co.uk